Net Applications Pay-Per-Click (PPC) Management Services
Is your ad spend too high and your results too low? With our fully managed PPC service, we will help you to turn that around. Our goal is to get the most value out
of every PPC dollar that you spend. Any company can drive traffic to your site. It's driving the right type of traffic that matters, buyers of your products and
services. We are able to do this by using PPC campaigns and analytics together. Using analytics to give a clear understanding of how your PPC campaigns are performing
is as important as the campaigns themselves. Our consultants will analyze your website, make suggestions on landing pages, choose the best PPC programs for your business
and analyze the results to optimize your PPC ad spend.
Pay-Per-Click campaign management services include the following:
PPC Landing Page Consultation
Our service includes analysis of your landing pages and any recommended changes that will increase conversion rates.
Keyword Research & Selection
Every PPC client is provided with a Searchterms.com account. Our automated service will locate and analyze hundreds of potential search terms for your
site and balance your investment between optimization and PPC. Why pay for search terms that you can be ranked highly for? Once you know what your best search terms are,
our consultants make sure your site is optimized for search engines and your search terms. Extensive data is gathered for each account, including:
Number of searches per month
Number of competitors - see where there is high search volume and low competition
Pay-per-click bid data
Average clicks per day
Your link popularity (how many sites link to a site, which is a primary factor in ranking)
Your competitor's link popularity
Search Engine Readiness Report
Search Term Density Report
and much more...
Ad / Creative Development
Creation and testing of unique custom and targeted text ads
Submission of all keywords creative’s and bids
Management of multiple advertising platforms
PPC Bid Management
Management of multiple platform keyword bids
Campaign Analysis and Reporting
Ongoing analysis and reporting of campaign performance
Continued Campaign Optimization
Ongoing campaign optimization to exceed company business goals
Web analytics are essential for a successful SEO or PPC strategy. Analytics is not only used for measuring the results but also for developing the marketing strategies that are
put into place. Our consultants leverage the power of HitsLink our proprietary website analytics solution or any solution of your choice to understand your visitor and
conversion behavior. If web analytics are understood and used correctly they can help eliminate roadblocks for achieving your business goals. For more information on
HitsLink please click here.
Our SEO and PPC consultants pride themselves as search engine optimization experts that concentrate on improving our client's ROI, increasing revenues through SEO, and expanding our
client's marketing reach through proven and innovative solutions that are custom built and catered to fit your marketing budget needs.