COMPANY NEWS

Net Applications Market Share data shows some serious problems with Microsoft's proposed acquisition of Yahoo.  We think Microsoft should break it off.  Here's why:

First, Google currently has a dominant position in search, with 77.2% of all searches (details):

However, Google's advantage in search among university students is even greater at 90.7%:

This data is derived by compiling usage share for all organizations with the word 'university' in the name.

And even worse for Yahoo and Microsoft, high school students use Google at an even higher rate of 93.1%:

This data is derived by compiling usage share for all organizations with the word 'high school' in the name.

This data indicates that the future in search is even higher usage share for Google.  The combination of Yahoo and Microsoft will do little to change the fact that young people use Google at a much higher rate than the general population.

Microsoft is certainly looking at more than search with its attempted acquisition of Yahoo.  However, sponsored ads on search results are the primary revenue generator. And, if that's the main reason Microsoft is using to justify its attempted acquisition of Yahoo, then our data suggests they might want to reconsider.

For these and other Global Market Share Statistics, go to marketshare.hitslink.com.