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COMPANY NEWS


January 15, 2008

Are Apple and Firefox the Choices at Home?



Aliso Viejo, CA based Net Applications announces December 2007 Internet Usage Market Share. In the browser battles, Firefox is once again heating up. In the last 2 months Firefox has gone from 14.97% to 16.80% market share, which is a rather remarkable gain. We'll have to watch how January's numbers turn out because the same trend happened in November and December of 2006. Firefox gained significant market share for those 2 months, but then dipped slightly in January 2007. This leads to speculation that because of the holiday season, and many people shopping on the internet from home during November and December, that perhaps Firefox is more widely used on home computers than those at work.

Is it possible that corporate standards dictating common operating systems and browsers are keeping Microsoft's market share higher than what true freedom of choice would allow? And, if that's the case, what conditions would it take for corporations to change the OS or browser they dictate? Or, at least allow options? We at Net Applications have proffered in the past that having at least 10% market share would put a product in consideration for corporate standards. That 10% was a critical mass that might influence decision makers.

Firefox crossed 10% market share in March 2006, and while their market share has continued to increase overall, it stayed fairly steady for much of 2007. There wasn't a quantum leap in market share once they crossed 10%. So, what is the real critical mass. Are corporate decision makers waiting for Firefox to have at least 50% market share before they take it seriously?

And, now that Apple is approaching 10% market share, does critical mass for computers differ from browsers? We can see from our marketshare statistics that universities have a much higher market share for both Apple and Firefox than worldwide stats show. When do corporations start adopting Apple and Firefox. How long before all these University students and home users start influencing corporate standards?

Plus, the iPhone is having a much bigger impact than just unit sales. Over 1 in every 1000 page views on the internet are now coming from iPhones. The iPhone has only been on the market since June 2007. It has already sold over 4 million units. And, apparently, people are browsing with the iPhone in huge numbers. What are the corporate policies for phones and handheld devices?

If you are a standard setter for your company, please write us at sales@netapplications.com, and let us know which browsers and operating systems are acceptable at your company. Also, if there is a critical mass you need to see, what is it?

We'll keep the company and contact names confidential. Thanks in advance for your participation.



Click on the links below to view detailed reports on the data.

Mac global market share monthly trend
iPhone global market share monthly trend


- Vincent Vizzaccaro