| November 16, 2009 |
Lobster.com Case Study - Part 1
How LOBSTER.COM Used HITSLINK Before, During and After the Re-launch of a Trusted, Old Website
PART 1: LOBSTER.COM Prepares to Shed Its Old Shell
With a name like LOBSTER.COM, it is not too hard to guess what this company does online. That’s right: They sell lobsters. Fresh, live Maine lobsters. Since the late-nineties this simple site has become a favorite destination for people who want to send the gift of a delicious lobster dinner to friends and loved ones far and near.
Recently, the owners of LOBSTER.COM decided it was high time for this humble site take its rightful place in the e-commerce world, with a new site, new logo, and an updated image that reflected the company’s values, and expanded product offerings.
This case study in four parts will chronicle how LOBSTER.COM used HITSLINK at each step of the process of re-launching a major e-commerce site. It will start with this first part – how to use HitsLink to understand what is happening on the site now and how that information can be used to influence the new design.
- Vincent Vizzaccaro