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January 5, 2010
HitsLink - Lobster.com Case Study, Part 3
How LOBSTER.COM Has Used HITSLINK Before, During and After the Re-launch of a Trusted, Old Website Part 3: “Dear Santa, Send Claws.” Evaluating LOBSTER.COM Holiday Traffic and Email Campaigns Update: The new LOBSTER.COM website launched at the beginning of the 2009 holiday shopping season and into a very busy marketplace, indeed. The team at LOBSTER.COM watched the proverbial lobster pot come to a boil, using HITSLINK’s real-time reporting capabilities to monitor results, identify tweaks that could help conversions and to measure the impact of email, paid search and other marketing initiatives. In this 3rd part of our 4-part case study, we take an early look at how the team at LOBSTER.COM studied and put to use its HITSLINK data during this intense selling season. More data and insights will be available in a few weeks and will be presented in our 4th and final installment later this month.... >> More
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