seo    Bringing Together Applications, Services and Partners +877 631 2522
  Registered Users: 8,809,442 Users    Our Partners 15,513 Partners Applications break Partners break Services break Contact
Enter your email to receive all the latest
from Net Applications.
twitter Follow us on Twitter
LinkedIn Link up with us on LinkedIn
RSS Feed Subscribe to our RSS feed
Some of our clients

Advertise in our newsletter with several hundred thousand opt-ins, or place banners advertisements on our premium blog sites.

Click here for more info...


January 5, 2010

HitsLink - Case Study, Part 3

How LOBSTER.COM Has Used HITSLINK Before, During and After the Re-launch of a Trusted, Old Website

Part 3:  “Dear Santa, Send Claws.”   Evaluating LOBSTER.COM Holiday Traffic and Email Campaigns

Update:    The new LOBSTER.COM website launched at the beginning of the 2009 holiday shopping season and into a very busy marketplace, indeed.    The team at LOBSTER.COM watched the proverbial lobster pot come to a boil, using HITSLINK’s real-time reporting capabilities to monitor results, identify tweaks that could help conversions and to measure the impact of email, paid search and other marketing initiatives. 

In this 3rd part of our 4-part case study, we take an early look at how the team at LOBSTER.COM studied and put to use its HITSLINK data during this intense selling season.   More data and insights will be available in a few weeks and will be presented in our 4th and final installment later this month....

  >> More



- Vincent Vizzaccaro