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COMPANY NEWS


January 16, 2010

HitsLink - Lobster.com Case Study, Part 4



How LOBSTER.COM Has Used HITSLINK Before, During and After the Re-launch of a Trusted, Old Website

 

Part 4:   Catching A Breath After the Holidays – How Did LOBSTER.COM do?

 

Update:    The new LOBSTER.COM website launched at the beginning of the December 2009 holiday shopping season.  Now, with a successful holiday rush now a seeming distant memory, the team at LOBSTER.COM looked to Hitslink for additional insights about site performance during the season, with an eye towards planning for the upcoming year. 

 

In this concluding segment of our 4-part Hitslink case study, we take a look back at pre-season assumptions and examine them against actual performance.  We’ll also take a look at a few other handy Hitslink features that we’ve used and continue to use to keep tabs on ongoing performance.

 

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- Vincent Vizzaccaro