March 1, 2010
| In This Issue |
| Net Market Share |
Windows 7 Drives Market Share Gain for Microsoft
Windows 7 has been a huge success for Microsoft, but its sales and usage had not been enough to stop Windows from slowly losing usage market share to Mac OS. That is, until February 2010, when Windows overall had a gain in market share. NetMarketShare.com from NetApplications.com provides global usage market share statistics for browsers, operating systems and search engines. This data offers valuable insight into significant trends for internet usage.
Operating System Usage Market Share Trend as of March 1, 2010:
Month |
Windows |
Mac |
Linux |
Java ME |
iPhone |
Symbian |
Other |
April, 2009 |
93.45% |
4.64% |
1.06% |
0.25% |
0.22% |
0.11% |
0.28% |
May, 2009 |
93.18% |
4.73% |
1.17% |
0.25% |
0.25% |
0.12% |
0.30% |
June, 2009 |
93.39% |
4.70% |
1.00% |
0.25% |
0.27% |
0.12% |
0.27% |
July, 2009 |
93.04% |
4.86% |
1.05% |
0.29% |
0.30% |
0.14% |
0.31% |
August, 2009 |
93.06% |
4.87% |
0.94% |
0.31% |
0.33% |
0.14% |
0.36% |
September, 2009 |
92.77% |
5.12% |
0.95% |
0.30% |
0.35% |
0.15% |
0.36% |
October, 2009 |
92.52% |
5.27% |
0.96% |
0.35% |
0.37% |
0.17% |
0.35% |
November, 2009 |
92.52% |
5.12% |
1.00% |
0.46% |
0.36% |
0.19% |
0.35% |
December, 2009 |
92.21% |
5.11% |
1.02% |
0.53% |
0.44% |
0.23% |
0.46% |
January, 2010 |
92.00% |
5.16% |
1.02% |
0.59% |
0.48% |
0.24% |
0.52% |
February, 2010 |
92.12% |
5.02% |
0.98% |
0.64% |
0.50% |
0.23% |
0.52% |
As previously reported, Windows 7, released in October 2009, has been the fastest selling operating system in history. It hit the ground running with a large number of people in Microsoft's test program, and had over 2% usage market share at launch. Win7 peaked above 5% within a month, and peaked above 10% in just over 3 months.
But, for Windows to gain usage share against both Mac OS and Linux is a rare occurrence over the last few years. The question is whether this is an exception, or if a new trend is beginning. And, if Windows continues to gain usage share, what will Apple do to combat the new trend?
New <Embed/> feature in NetMarketShare.com
NetMarketShare.com reports now offer a way to easily embed the report within your website or document. Try it out at www.netmarketshare.com.
About the Author: Vincent Vizzaccaro is EVP of Marketing and Strategic Alliances for NetApplications.com, as well as the press contact for NetMarketShare.com, the leading source of Internet Usage Market Share Statistics. vince@netapplications.com
For these and other Net Market Share Statistics, go to netmarketshare.com.
Follow us on Twitter: @netmarketshare
Interested in an even deeper level of MarketShare Global Usage Statistics?
Call us at 248-495-5280, or email sales@netapplications.com.
| Search |
Checking Inbound Links with Yahoo! Site Explorer
I use Yahoo! Site Explorer almost every day to check basic link stats for both ineedhits.com and our clients. It is an extremely useful tool which can provide a lot of useful data about the inbound links to any site on the web.
There are a number of reasons the tool is one of my favorites:
- Site explorer seems to provide one of the most comprehensive sources of link data across the web.
- It’s a quick and easy free tool with an unlimited number of queries.
- It can work for an individual page or an entire domain
- It has a few options which allow you to further refine which links are displayed.
How to Use the Tool
To use the tool, visit Yahoo! Site Explorer and enter the URL you would link to check. Once the information for this page has been loaded, click on the “Inlinks” button near the top of the page.
Here’s how a link query for ineedhits looks:
From this page you can use the “Show Inlinks” dropdown to exclude internal links from your domain or subdomain and also display links pointing to the specific URL you’ve entered or their entire domain. When checking the incoming links for a competitor, it’s often useful to exclude their internal links as this can skew their figures.
Getting Extra Link Information
To get even richer data from this tool, there is also a firefox add-on called SEO Link Analysis which displays additional information about each link. You’ll get details on the PageRank of each site, the anchor text used and if the link is nofollowed or not.
Here’s what the tool looks like with the plugin installed:
As I mentioned earlier, Site Explorer is a great free link checking tool - so hopefully this tutorial has given you a quick introduction of how to get the most out of it.
About the Author: Matt Elshaw is a marketing professional at ineedhits.com, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.
| SearchTerms.com |
SearchTerms.com from NetApplications.com now offers FREE search term and site analysis tools and professional services
Find the Best Search Terms for Your Site for Free!
Use our database of terms that people search for derived from hundreds of millions of searches. You enter a search term, and we tell you how often people search for it and how much competition there is for the search term.. This helps you find niches to maximize your search engine traffic.. This report helps you find all keyword combinations that bear any relation to your business or service - many of which you might never have considered.
The Readiness Report checks your pages for common errors that either stop your site from being listed or significantly hurt your ranking.
The Broken Links report checks your pages for broken links. Broken links either stop your site from being listed or significantly hurt your ranking.
Search Engine Optimization Services (SEO)
There are 30 billion web pages competing for visitor traffic. Having a proven SEO strategy is essential to online success. At Net Applications we specialize in SEO. Our strategies focus on increasing your organic search engine rankings by combining a number of ingredients including keyword research, link building, blogging, social media, press releases, writing relevant creative content and building SEO friendly websites. Properly done, search engine optimization will significantly increase the quantity and quality of your traffic and conversions.Search Engine Marketing Services (SEM)
Is your ad spend too high and your results too low? With our fully managed PPC service, we will help you to turn that around. Our goal is to get the most value out of every PPC dollar that you spend. Any company can drive traffic to your site. It's driving the right type of traffic that matters, buyers of your products and services. We are able to do this by using PPC campaigns and analytics together. Using analytics to give a clear understanding of how your PPC campaigns are performing is as important as the campaigns themselves. Our consultants will analyze your website, make suggestions on landing pages, choose the best PPC programs for your business and analyze the results to optimize your PPC ad spend.
| Services |
At Net Applications professional services we understand every company faces unique challenges. We customize our services and training to the individual company's needs. Our consultants have experience working with most major industries and focus on:
- Analytics implementation and training
- Search engine marketing and optimization
- Website optimization
- Internet and IT infrastructure
We not only leverage our team of consultant’s expertise but we back them up with the best in class technology, delivering incredible value for your Net Applications Investment.
| Applications |
Companies spend billions of dollars each year acquiring new customers. Our suite of world class marketing applications provides actionable visitor and customer intelligence to increase visitor acquisitions and conversions. Our applications are trusted by over 8,000 partners and 40,000 customers worldwide.
HitsLink Web Analytics |
Net Market Share |
Surveys |
SharePost Social Bookmarking |
Optimization "An act, process, or methodology of making something as fully perfect, functional, or effective as possible." Our suite of applications strive to fit the definition. Searchterms.com analyzes the best searchterms for your website allowing you to optimize for search engines. Website Personalization is the key to delivering relevant targeted content to the individual visitor increasing conversions. HitsLink provides the website analytics to measure the effectives of all your online business efforts.
Search Terms |
Website Personalization |
Our Net Infrastructure Suite consists of two world class applications LoadDNS and 1stWarning. LoadDNS is a full service remotely-hosted application that enables you to quickly deploy an internet presence supported by a fast and reliable global DNS infrastructure. The LoadDNS network employs advanced IP Anycast technology powering numerous name servers in each of the 14 independent geographic locations on multiple Tier 1 backbones. 1stWarning offers a complete solution for website and server monitoring that does not require downloads or software to install. We monitor your site over the web from as little as every 2 minutes and notify you upon failures and report on your site's responsiveness.
LoadDNS Managed DNS |
1stWarning Site Monitoring |
| Partners |
Net Applications Partner Program allows you to augment your own product and service offerings.
- Brand our products to look like yours. Grow your product line!
- We'll handle technical support!
- We'll do the billing, or we can let you do the billing!
Brand our products as your own, sell to your customers and visitors, and earn up to 50% of the sales revenues. Best of all, the commissions don't end after a one time payout - we pay residuals as long as you are a Partner and the referral is a Customer.
It's simply the most powerful and flexible Partner Program in the industry!
| Please Help |
Cure Duchenne Muscular Dystrophy
Duchenne muscular dystrophy is the #1 genetic killer of children. One out of every 3500 boys worldwide will be born with this disease. It can happen in any family. But for the first time, there is hope for Duchenne boys. Your donation to CureDuchenne will help fast track promising therapies out of the labs and into human trials. You can help save the lives of thousands of boys. It could be your son, nephew or grandson that you save.
Our sincere thanks to Net Applications for their support.
Visit our website, www.cureduchenne.org for more information.
Listen to Chance for a Lifetime, a song written and produced for CureDuchenne and all the Duchenne boys.
| Featured Partner |
ineedhits
ineedhits is one of the pioneers of search engine marketing. ineedhits has been providing search engine optimization and submission services to small and medium sized businesses since 1996. With a customer base of over 250,000, ineedhits can provide small and medium businesses with easy, low cost search engine marketing solutions. There are many search engine marketing firms but ineedhits is one of the leading providers for small and medium-sized businesses and can offer extremely competitive prices given its large customer base.
| Content, Media and Advertising |
CONTENT CONTRIBUTIONS
If you would like to contribute an article to our newsletter, please contact us at 866-784-5180 or sales@netapplications.com.
MEDIA COVERAGE
Press members may direct inquiries to
Vincent Vizzaccaro, or call 248-495-5280
ADVERTISING
NetNews from Net Applications has approximately 600,000 opted-in subscribers. To find out more about advertising with us, click here
SUBSCRIPTIONS
For your free subscription to NetNews from Net Applications, click here
You have received this newsletter because your have opted-in to Netapplications.com, 1stwarning.com, Hitslink.com, NetMarketShare.com, Publishplus.com, Searchterms.com, Submitter.net or Surveyware.com
Net Applications, Inc.
www.netapplications.com
65 Enterprise
Aliso Viejo, CA 92656
888-802-8390
Privacy Policy - We do not sell, rent or share your information
Ensure Deliver: Please add donotreply@netapplications.com to your safe senders list or email address book
© 2009 Net Applications, Inc. - All rights reserved
